Since our first release in 1997, White Swan Records (a division of White Swan Music, Inc founded in 1991), based in the thriving holistic community of Boulder, Colorado, has quickly earned an impressive reputation for its unique and diverse catalog of music styles for the yoga market. Featured White Swan artists include bestselling luminous mantra performers Deva Premal & Miten, kirtan Americana troubadour David Newman, devotional pop singer Donna De Lory, folk kirtan singer/songwriter Brenda McMorrow and Indo-Jazz Fusion sitarist Prem Joshua.
Our sister label, Black Swan Sounds (launched in 2011), patrols the cutting edge of yoga music, presenting a full measure of Beats With Devotion. Uplift, positivity and community are the unifying theme in a catalog ranging from ethno-dub and organic hip-hop to psy-chill soundscapes and global electronica. Artists include yoga hip-hop pioneer MC Yogi, turntable master DJ Drez and global bass phenoms Desert Dwellers.